SAL CAVALLARO
SENIOR ART DIRECTOR
& CREATIVE DIRECTOR
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Meet Sal
Senior Art Director / Creative Director with over a decade of experience in the advertising industry
Telling personal stories, using data to help shape creative outcomes and developing content that people actually want to engage with. These are some of the approaches I use to engage consumers and solve business problems.
As a creative, I use unique human insights combined with clever ideas and expert crafting to deliver compelling campaigns.
THE WORK
OVERVIEW
Employment
2024 - PRESENT
Freelance Senior Creative, ABC
2022 - 2024
Creative Lead / Senior Art Director, The Zoo Republic
Clients: Brown-Forman (Jack Daniel's, Woodford Reserve, Diplomatico, Herradura, El Jimador), Ampol, BaptistCare, Hort Innovation, Moet Hennessy (Hennessy, Ardbeg, Glenmorangie)
2020 - 2022
Creative Director, Focus Creative
Clients: De'Longhi, Kenwood, Rawson Homes, IronFish, Veolia, Barambah Organics, Opal HealthCare, Holcim
(Contract role - extended maternity cover)
2018 - 2020
Senior Art Director, Edge Agency
Clients: Wattyl, Auto One, Nulon, Mitre 10, Vero Insurance, Dymocks Books
2016 - 2018
Art Director, Host/Havas Sydney
Clients: Australian Defence Force (Army, Navy, Air Force), GSK (Panadol, Voltaren, Flixonase), Peugeot, Macquarie University, BottleMart
2013 - 2016
Art Director, 303 MullenLowe Sydney
Clients: Audi, Aussie Home Loans, Harley-Davidson, Lendlease, Unilever (Continental), NSW Police, Red Rooster, Royal Life Saving Australia, Fujitsu, State Super Financial Services
2009 - 2013
Designer, JWT Sydney
Clients: HSBC, Nokia, Kellogg’s (Nutri Grain, Special K, LCMs), Johnson & Johnson, Kimberly Clark, Nestle (Smarties, KitKat, Chiokito, Allen’s)
Education
AWARD School
Placed top 10
Bachelor of Design
(Visual Communications)
University of Technology Sydney
Awards
2021: Gold - Marketing (Branded Experience), Driven x Design, Sydney Design Awards. Client: Rawson Homes
2021: Silver - Marketing (Branded Experience), Summit Marketing Effectiveness Awards. Client: Rawson Homes
2021: Silver - Graphic Design (Identity and Branding) Driven x Design, Sydney Design Awards. Client: Barambah Organics
2021: Agency Mover & Shaker - Campaign Brief's Hot List. Client: Mitre 10, 'Talkin' Scotty'
2018: Winner - The Grand Effie, Effie Awards.
Client: Defence Force Recruiting
2018: Gold - Long Term Effects, Effie Awards.
Client: Defence Force Recruiting
2016: Finalist - Digital: Web Campaigns: Charities, Spikes Asia. Client: Royal Life Saving
2015: Bronze - Brand Loyalty, AMPA Star Awards.
Client: Aussie Home Loans
2015: Finalist - Media Campaign, AC&E Awards.
Client: Royal Life Saving
2015: Finalist - Not-For-Profit, AC&E Awards.
Client: Royal Life Saving
2015: Short-listed - Award for Bravery, Mumbrella.
Client: Royal Life Saving
2015: Finalist - ADMA Young Creative of the Year
2014: Finalist - ADMA Young Creative of the Year
2014: Finalist - Australian Cannes Young Lions